Activity Overview
The goal of this exercise is to collectively identify the “tools” used by conspiracists (revealing a “mystery,” rhetoric, detailed analysis), as well as to highlight the audiovisual techniques used in conspiratorial videos (scary music, robotic voice, biased editing, symbol analysis, etc.).
It is recommended to pre-select a video containing clear and identifiable conspiratorial elements and arguments to make the exercise more accessible.
Here are some elements to identify in the video:
1 – A frightening atmosphere: often includes a robotic or mysterious voice accompanied by scary music (like a horror movie ambiance).
2 – Special effects: visual effects such as drawings, photo edits, or morphing (transforming a face) can summarize the theory and make it memorable.
3 – Strong structure and video editing: the video usually follows a certain logic, for example starting with historical context to give a scientific dimension. Editing (sequence of images) also plays an important role.
4 – Quotes from articles or statements: phrases are taken out of context from articles, reports, or individuals (politicians, scientists, etc.) to support the argument.
5 – Truthful elements that surprise: these are real facts or images, like unusual cat behavior, used to support the narrative without decontextualization.
6 – Uncertain or false elements: pseudo-evidence, invented or unverified facts strengthen the “layered argumentative” effect.
Activity Procedure
1. Before the exercise, identify a conspiratorial video on a current topic or specific issue (attacks, New World Order, epidemics, etc.)
2. Room setup: Arrange participants facing the board or screen and play the video using a projector. Instruct participants to note elements used to convince viewers and identify the main message of the video (tools, video format, content).
3. Note-taking: Participants take notes during the video to record their observations and impressions.
4. Collective debrief: Ask participants what elements they noticed and provide additional points they may have missed. Expand the discussion to videos they typically see online: Have they seen similar videos? On which topics? Were they convinced? Did the video target a specific community, portraying an “enemy”? (Politicians? Banks? etc.)
Adapting the Activity Online
- This exercise can also be conducted remotely. Facilitators send the conspiratorial video or link by email before the session.
- Facilitators send the Zoom (or another platform) link for the session.
- Participants can work remotely using Google Drive, Framapad, etc., to note key elements.
- The debrief is conducted via the video conferencing platform. Facilitators can use an online “post-it” tool to recreate a board effect (e.g., https://note.ly/) and record participants’ observations before leading the discussion.


